Aura vision.
We held a Storytelling & Find Your North Star workshop for this B2B tech agency to move their brand narrative from ‘product description’ to ‘human drama and resolution’ which helped them cut through many of their communication issues when qualifying new leads. The new brand narrative led to a Far improved onboarding route and an increase in conversions.
The new Brand Narrative we surfaced in the Find Your North Star programme shifted Aura Vision from a B2B tech agency the described itself via the technological means it would usually speak to fellow developers to a more meaningful human interest , drama / resolution format - Aura tells you how to fix your same store to do more.